ST&R Insurance (“ST&R” or “the Company”), a life insurance broker specialising in tailored protection products, is pleased to announce that it is has received an investment from Crestline Investors (“Crestline”), a US-headquartered alternative investment management firm with approximately $18 billion of assets under management which has provided capital to 8 insurance businesses globally over the past 18 months.
Founded in 2012 by husband and wife team James and Natasha Slater and headquartered in Chorley, Lancashire, ST&R focuses on selling life and protection insurance products directly to consumers through its in-house telesales team, including term life, critical illness, and income protection cover. The company focuses on providing exceptional service to its customers through personalized advice, which has underpinned ST&R’s strong growth in recent years.
Research shows that around two-thirds of UK adults don’t have a life insurance policy – a vital safety net that helps families stay financially secure if something unexpected happens, covering costs such as mortgages, childcare, and everyday living. ST&R aims to close this protection gap by reaching and supporting customers in this underserved segment of the market.
James Slater, Founder and CEO of ST&R, commented “This investment marks an exciting milestone for ST&R. Crestline’s support will enhance our ability to accelerate our growth, invest further in technology and people, and reach even more families across the UK who deserve quality protection and peace of mind.”
Steve Cordiner, Senior Advisor at Crestline, commented “ST&R is an example of the kind of scalable, profitable, and asset-backed platform that we strive to support with our capital at Crestline. We have been highly impressed by the company’s quality of customer service, operational excellence, and its ability to scale rapidly in a large, underpenetrated market. Crestline is delighted to be partnering with the business to support the next stage of its exciting growth journey.”
Crestline’s investment will help support the continued expansion of ST&R’s sales and technology infrastructure and enhance the company’s ability to capitalise on rising consumer awareness of the importance of personal protection insurance.
Crestline was advised by Addleshaw Goddard (legal), L.E.K. Consulting (commercial), Thistle Initiatives (regulatory), Leckie Kershaw (tech), and FRP Advisory (financial and tax).
ST&R and its shareholders were advised by Shoosmiths (legal) and Claritas (tax).
About ST&R
Founded in 2012 and based in Chorley, Lancashire, ST&R is a leading UK life insurance broker offering tailored life and protection products, including term life, critical illness, and income protection cover. Combining its in-house advisory and lead generation teams with a proprietary technology platform, ST&R helps customers access affordable, reliable protection to safeguard their families’ financial futures. For more information, please visit www.starlimited.co.uk.
About Crestline Investors
Crestline Investors is an alternative investment management firm founded in 1997 and based in Fort Worth, Texas, with affiliate offices in London, New York, Toronto, and Tokyo. The firm has over $18 billion of credit assets under management (as of 30 September 2025), including its capital solutions, direct lending, and portfolio finance platforms. The firm’s London-based affiliate specializes in private capital investments in industry sectors which are typically either asset backed or demonstrate defensive cash flow profile in developed markets of Western Europe. For more information, visit www.crestlineinvestors.com.
This financial promotion is issued by Crestline Management, LP and Crestline Europe, LLP (together "Crestline"). Crestline Europe, LLP is authorized and regulated by the Financial Conduct Authority (FCA). The material is not intended to be a formal research report and nothing in this presentation should be interpreted to state or imply that past results are an indication of future performance. Any opinions expressed herein are our current opinions only. There can be no assurance or guarantee that Crestline's investment strategy will achieve its stated goal. All information provided in this presentation is for informational purposes only Crestline accepts no liability for loss arising from the use of this material. In the United Kingdom, this communication is being made only to, or directed only at, persons who are: (i) investment professionals within the meaning of Article 19 of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (“FP Order”); (ii) high net worth companies and certain other entities falling within Article 49 of the FP Order; or (iii) any other persons to whom such communication may lawfully be made. It must not be acted, or relied, upon by any other persons.
