Crestline Investors (“Crestline”) is excited to announce the close of an investment to finance Broadsign’s acquisition of Place Exchange, creating a leading independent end-to-end digital out-of-home (“DOOH”) AdTech platform. The combined company will offer a full suite of solutions spanning content management, supply-side, and demand-side programmatic capabilities, enabling advertisers and media owners to transact seamlessly across North America and Europe.
“Programmatic buying has emerged as one of the strongest growth engines within DOOH, bringing greater automation, measurability, and demand into the channel. We believe that the broader expansion of the ad-tech market is creating meaningful new opportunities, and we’re thrilled to support Broadsign and Place Exchange in this transaction,” added Will Palmer, an Executive Managing Director& Co-Head of US Credit, who will also be joining the Broadsign Board of Directors.
“Crestline’s industry experience in DOOH, ability to structure a flexible solution and move quickly was critical to completing this strategic acquisition,” said Burr Smith, CEO of Broadsign. “Their partnership enables us to accelerate innovation and deliver even greater value to our customers worldwide.”
About Crestline Investors
Crestline Investors is a global alternative investment management firm founded in 1997 and based in Fort Worth, Texas, with affiliate offices in London, New York, Tokyo, and Toronto. The firm has approximately $18 billion of credit assets under management (as of June 30, 2025) including its capital solutions, direct lending, and portfolio finance platforms. For more information, visit www.crestlineinvestors.com.
About Broadsign
Broadsign empowers media owners, media buyers, and retailers to harness the power and reach of out-of-home (OOH) to connect with audiences in ways unlike any other advertising channel. More than 2 million static and digital signs along roadways and in airports, shopping malls, grocery and convenience stores, health clinics, transit systems, and more run on Broadsign. The Broadsign Platform helps media owners and retailers, such as Outfront, Pattison Outdoor, Global, oOhMedia!, Intersection, Sainsbury’s, Woolworths, Stellar Ace, and Douglas, maximize revenue opportunities and automate business operations. It also enables agencies like Talon, OMD Worldwide, Havas, Starcom, dentsu, Omnicom Media Group, and Publicis Groupe to seamlessly plan and execute dynamic OOH campaigns that resonate with audiences. Brands spanning AB InBev, Disney, H&M, Honda, HP, Johnson & Johnson, KLM, Uber Eats, Sea-Doo, Samsonite, and many more have run successful programmatic DOOH campaigns enabled by Broadsign technology. https://broadsign.com
This financial promotion is issued by Crestline Management, LP and Crestline Europe, LLP (together "Crestline"). Crestline Europe, LLP is authorized and regulated by the Financial Conduct Authority (FCA). The material is not intended to be a formal research report and nothing in this presentation should be interpreted to state or imply that past results are an indication of future performance. Any opinions expressed herein are our current opinions only. There can be no assurance or guarantee that Crestline's investment strategy will achieve its stated goal. All information provided in this presentation is for informational purposes only Crestline accepts no liability for loss arising from the use of this material. In the United Kingdom, this communication is being made only to, or directed only at, persons who are: (i) investment professionals within the meaning of Article 19 of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (“FP Order”); (ii) high net worth companies and certain other entities falling within Article 49 of the FP Order; or (iii) any other persons to whom such communication may lawfully be made. It must not be acted, or relied, upon by any other persons.
